Doug Bowman, Creative Director at Twitter, spoke to us at the 2014 Disney Social Media Moms Celebration at Disneyland in April. During his talk, something magical happened that I had not planned on.
I fell in love with Twitter. All over again.
Twitter was my first social media platform. I joined in 2009 and honestly – I really had no clue what I was getting into. I just knew I should do it.
I have always had a soft spot for Twitter, but listening to Doug Bowman speak made me realize all over again just why.
Why I use Twitter. Why I love it. And why I get so excited when people ask me why they should use it.
Twitter is Real Life News in Real Time
…for real people.
People and clients often ask me what Twitter is all about. I am often thankful that I got into social media and writing in 2008 when the social media environment was simpler. So when I try and answer this question for people, I always remember that their lens is much cloudier than mine was. With so many social media platforms, they simply need help understanding what each is.
I tell them that one of the things I love most about Twitter is that it can be whatever you want it to be and that someone is always there to listen.
Listening to Doug so simply share stories that came alive through Twitter, sometimes reaching the world before traditional media could, revived this love.
Twitter has always been a service driven by the people and operated for the people. That Twitter has come this far is a humbling milestone.
— Doug Bowman (@stop) November 7, 2013
By the People For the People
A quote of Doug Bowman’s resonated with me immediately.
“Twitter believes that every person has a voice and that every voice deserves to be heard.”
It embodies what many of us appreciate most in Twitter – and it was clear in all that Mr. Bowman said that he appreciates this core value, too.
Twitter doesn’t judge. It just is.
Every person can be heard and have the chance to reach millions of people in the process.
Look at @VivienneHarr, a ten-year-old who wants to #MakeaStand against child slavery with her lemonade stand. She spoke and someone listened. More listened and she has made an impact that might not otherwise been realized.
There are now more than 500 million tweets per day.
Yes. 500. Million. That’s a 25,000 percent increase since 2009.
The live engagement with brands through any social media platform is fascinating to me. Power stories like the one from Oreo during the blackout exemplify exactly why.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
In a single tweet, they made a slam dunk for their brand.
It was responsive and as real time as any of the conversations on Twitter. But just shows you the absolute power a brand can harness if they use it well.
Most importantly, Twitter connects you to people, to dreams, to knowledge, to the world. I am forever grateful for the friendships I have made on Twitter and that I never have to lose touch with anyone because of it.
Honestly, I know more about my “online friends” than some of my real-life friends because Twitter removes filters.
It just is.
And I love Twitter just as it is.
Thank you Doug Bowman for your inspiration and for renewing my vows with Twitter.
Disclosure: We received discounted fees and accommodations as part of our registration and attendance at the 2014 Disney Social Media Moms Celebration. Posting is not a requirement of attending – we simply love Disney and appreciate the opportunity to share our experiences and opinions with you.